Video Blogging for Your Business

Businesses have long understood how important a blog can be in promoting their business. It’s a valuable tool for marketing and communicating with customers. With the advent of video sites such as YouTube, businesses are realizing how powerful multimedia can be and are adding video blogs to their web sites. CTR is a powerful tool that you can use to promote your video blogs. However, there are people thinking Does CTR Manipulation Work? As you visit the link you will get all your answers along with the benefits of CTR manipulation.

Currently most video blogs belong to individuals who are capturing their thoughts, opinions, and personal views on video and adding sound and special effects to get their message across. Business are starting to realize that they, too, can capture the power of video blogging and use it to their advantage. Video blogs can be used for:

* Product demonstrations

* Customer tutorials

* News releases

* Meet the owner or staff

* Much more

The most obvious use for video blogs is to create videos that demonstrate and showcase their products and services. Think of it like a mini commercial. You can spend as much time as you want explaining your product and selling your customers on the advantages. And unlike commercials in the media, you can post as much as you want without paying advertising costs.

If your product is something that usually requires a “test drive,” then a video can really help to sell the product. Show how easy it is to use the product. Pull out all the stops just like the customer was in your showroom giving it the once over. Show how it delivers on the promises. If you can demonstrate your product effectively, you may be able to generate sales on the strength of the video alone. At the very least, it should convince the prospect to contact your company or request more information.

Just like television, video has the power to capture our attention and cause us to take action. You can harness this same power without the limitations of television advertising – length and cost.

To create effective videos to post on your company web site, start out by writing a script of everything you want to talk about. In television, advertisers prepare a “story board,” a series of squares with an image of what appears in each frame of the video along with the words that are being spoken. You can create something similar – even if you can’t draw – using rough drawings or stick figures. No matter what method you choose, the important part is to plan out the entire video before you begin.

Once you’ve finalized the words and have a good idea of the associated images, you can begin the work of filming your video. A nice video camera and a good microphone is all you need to get started. Depending on what you want to accomplish, it may be best to record the sound separate from the video. You can decide what’s best.

Make sure you get clear video. It’s best to film in natural light, but you may want to set up some lighting if the room you’re shooting in is dark or if you want to highlight a product. You may have to do several “takes” to get everything right. Don’t worry about shooting too much video. You can always edit it all together later.

Spend the money to invest in higher quality equipment if you find yourself creating more than just a few videos. Your customers will judge you on the quality of your videos just like they would on any of your marketing materials, so the more professional your videos seem , the better your customer will feel about doing business with you.

Also, take time to plan your video before you shoot. When you’re done, make sure you understand how to use your video editing software to get the best results. It may take you some time and effort to get everything working together, but once you do, you’ll have a powerful marketing tool at your disposal.

Once you’ve uploaded your video to your website, make sure you keep downloadable PDF files with your marketing materials or transcripts of the video. Many people can’t or won’t want to watch a video, so make sure you back everything up with something they can read and download.

Don’t forget the power of RSS syndication. Your customers can subscribe to your RSS feed and get constant updates as you release new videos.

Marketing your business today requires constantly creating new and innovative ways to showcase your business and your products. Video blogging offers a great, interactive way to reach your customers. If you do it well, you’ll make sales and attract new customers to your business.

What do you think?

Stefan Smith

Written by Stefan Smith

Stefan Smith is currently the managing editor of Nfl Touch Down. She is the author of ‘Sweet Life’ and the recipient of Pen and Scroll award.

Two Steps to New Years Resolutions Success

How to Start an Online Marketing Campaign for Free